Malaysia: Nikon (Malaysia) Sdn. Bhd.
Supporting children's futures through photography
Children taking part in a photography workshop in Kuala Lumpur
As one CSR effort in 2011, Nikon (Malaysia) Sdn. Bhd. chose 20 underprivileged children who had passion in photography but did not have the opportunity to showcase their talent. These children were each presented with a camera and invited to participate in a photography workshop. During the outdoor photography shooting at a local park, the children had a marvelous time capturing images of the various species of birds and were given an overview of photography by Nikon volunteers. The following 2 week, they visited the children's homes to provide morale and technical support to enhance their passion in photography. A panel of judges selected the children's best photos, which were then displayed for public viewing and sale. Proceeds from the sale of the photos were then channeled to the children's savings accounts for their future education funds.
A motto of "we share, we care"One of the activities we do to contribute to social development is sharing time with children in photography workshops, and providing them with opportunities to enhance their photography skill. Our role in this is to discover and nurture their hidden talents. At times their talents amazed us adults, and at times they humbled us. Through this activity, we hope to show the children that society cares and that they are never alone.
Mok Chuang Ming
Human Resource & General Affairs Executive
Nikon (Malaysia) Sdn. Bhd.