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Digital Compact Camera Nikon COOLPIX S9500/S9400/S31/S5200

January 29, 2013

4 COOLPIX S-series cameras, including a 22x optical zoom model with Wi-Fi® and GPS support and a more durable, waterproof model that the entire family can enjoy

TOKYO - Nikon Corporation is pleased to announce the release of four new COOLPIX S-series models incorporating advanced functions and ease of use.


COOLPIX S9500(Black)

COOLPIX S9400(Red)

COOLPIX S9500: A multi-functional, high-power zoom model offering 22x optical zoom and equipped with Wi-Fi® connectivity and GPS functions

COOLPIX S9400: A high-performance model equipped with an 18x optical zoom lens

The S9500 is the successor to the COOLPIX S9300 and offers 22x optical zoom, as well as support for Wi-Fi® connection and built-in GPS functions. Despite its high-power zoom lens, this camera maintains a slim and stylish body. The S9400, successor to the COOLPIX S9200, is equipped with an 18x optical zoom lens that supports everyday shooting with superior basic performance. Both cameras offer the latest camera features, including a backside illumination CMOS sensor, a lens-shift vibration reduction (VR) function, and a clear, high-resolution 3-inch OLED monitor.

COOLPIX S31: Intuitive operation in a body that is more durable and waterproof for worry-free use by the entire family


COOLPIX S31(White)

The S31 is the successor to the COOLPIX S30 compact digital camera developed based on the idea of families enjoying taking and viewing images together. It offers improved functions and operation with a symmetrical design that makes it easier to hold, can withstand the shock of a fall of up to 1.2 m, is waterproof to 5 m, cold-proof to -10°C, offers a more intuitive user interface, and comes in five colors. It also offers more ways for the entire family to enjoy the camera and expands the ways in which a camera is used to communicate with others through special effects and image retouch features like a slide show function incorporating original animated characters and music.

COOLPIX S5200: A slim, stylish model offering superior image quality and Wi-Fi® support that is easy to use


COOLPIX S5200(Plum)

The S5200 is a stylish model that makes capturing images exhibiting superior image quality easy with its backside illumination CMOS sensor with an effective pixel count of 16.0-million pixels, and a 6x optical zoom NIKKOR lens that covers the wide-angle 26 mm to 156 mm (equivalents in 35mm [135] format) range of focal lengths. In addition to improving basic performance, new functions, such as additional effects for Glamour Retouch and a "continuous" option for the Smile Timer, have been added.

COOLPIX S9500 Primary Features

  1. A 22x optical zoom NIKKOR lens that covers the wide-angle 25 mm to super-telephoto 550 mm (equivalents in 35mm [135] format) range of focal lengths

    The camera maintains a body with roughly the same 30.7-mm depth as its predecessor, the COOLPIX S9300, despite being equipped with a high-power 22x optical zoom NIKKOR lens. The lens also supports macro photography with shooting as near as 1 cm to the lens.

  2. Wi-Fi® compatibility that makes connecting with others more fun through easy communications with smart devices

    With built-in Wi-Fi®, the S9500 offers collaboration with smart devices such as smartphones and tablets for wireless data transfer. This allows users to transfer high-quality still images and movies recorded with the S9500 to their smart device, from which they can then be uploaded to social networking sites and the like. In addition, when the camera is connected to a smart device, the smart device screen can be used to frame shots, zoom in or out, and control shooting remotely, making the function very convenient for group photos and the like. What's more, smart device date and time data can be synchronized with the camera's.

    • *The Wireless Mobile Utility app must first be installed on the smart device (the app can be downloaded free of charge from the smart device's app store).
  3. A GPS function that records shooting location information and tracks movement

    The high-performance GPS function built into the S9500 records shooting position information (latitude and longitude) with photo data and also supports the following:

    • POI (Points Of Interest) settings

      The name of the place where photos are taken can be displayed and recorded with photo data using the POI (approximately 1,860,000*) information.

    • Log function

      Movement can be tracked even when the camera is not in use or is turned off. This feature is optimal for tracking your route while hiking or on vacation.

    • Electronic compass

      The direction in which the camera is pointing can be recorded with image data.

    • *POI data current as of April 2012.

COOLPIX S9400 Primary Features

  1. An 18x optical zoom NIKKOR lens that covers the wide-angle 25 mm to super-telephoto 450 mm (equivalents in 35mm [135] format) range of focal lengths

    The 30.7-mm slim, compact body is equipped with an 18x optical zoom NIKKOR lens that enables superior image quality. With focusing as close as approximately 1 cm to the lens, macro photography is also possible.

Features Common to the COOLPIX S9500 and COOLPIX S9400

  1. A 1/2.3-in. backside illumination CMOS sensor with an effective pixel count of 18.1-million pixels and a lens-shift vibration reduction (VR) function that allow users to capture images as intended regardless of ambient lighting conditions

    The cameras are equipped with a backside illumination CMOS sensor with an effective pixel count of 18.1-million pixels that more effectively accumulates light and supports superior high-speed processing, and a lens shift vibration reduction (VR) function. Together these two features make crisp, clear images possible, even with super-telephoto shooting where blur is likely to occur and under dim ambient lighting as when shooting indoors or capturing night landscapes.

  2. A bright and clear 3-inch, approximately 614k-dot OLED monitor with wide viewing angle

    The cameras are equipped with a 3-inch, approximately 614k-dot OLED monitor with a wide viewing angle. The Clear Color Display offers bright, faithful, high-resolution color reproduction, and the anti-reflection coating preserves excellent visibility when operating camera menus or viewing images, even outdoors under sunny skies.

  3. A variety of shooting and editing functions that make using the cameras more enjoyable and expand freedom of expression

    The cameras are equipped with a number of functions that make expressing yourself through photos more fun. Among these are Special Effects that can be applied prior to shooting, Quick Effects that can be easily applied immediately after image capture or with playback later, as well as Glamour Retouch that can be applied with playback and to which new effects have been added.

  4. Recording of full-HD movies with stereo sound

    Full-HD 1920 x 1080, 30p movies with stereo sound and superior picture quality can be recorded by simply pressing the movie-record button on the cameras. In addition, the cameras offer functions for recording and editing movies to achieve the desired results, including an HS Movie option that can be used to record movies at 8x, 4x, or 2x speed faster than normal speed for playback in 1/8-, 1/4-, or 1/2-speed slow motion, or to record movies at 0.5x normal speed for playback in 2x speed fast motion. There is also a movie pause function that allows users to pause and restart (within 5 min.) recording for the same movie file to eliminate unwanted or unnecessary scenes from movies.

  5. A slim design that expresses elegance and quality available in a number of colors

    A form that emphasizes slimness of the bodies and quality parts have been adopted for an extremely elegant design.

    COOLPIX S9500: Black, red, silver, brown
    COOLPIX S9400: Black, red, silver, white

COOLPIX S31 Primary Features

  1. A camera that can withstand falls from up to 1.2 m and is waterproof to 5 m for worry-free use by the entire family, from small children to adults

    The strength and waterproof characteristics so popular with the COOLPIX S30 have been improved to withstand falls from up to 1.2 meters and waterproofing to five meters. The camera is also dust resistant, and cold-proof to -10°C, making it the perfect camera for worry-free outdoor use by the entire family.

  2. Easy-to-use symmetrical design and intuitive operation

    The S31 was designed with the same symmetrical shape that allows for a firm two-handed grip, and optimal positioning of buttons on the top of the camera (shutter-release, movie-record, power) as the COOLPIX S30, but with more spacing for finger placement. The icons and shapes of buttons on the back of the camera have also been revised, and a new GUI that enables intuitive operation has been adopted. All of these improvements make the camera easier to use.

  3. Functions that make taking pictures fun
    • Functions for applying effects prior to shooting

      Effects can be applied to images by simply enabling settings prior to shooting. The camera is equipped with a number of fun functions such as three special effects, including Mirror, with which the user simply points the camera at the intended subject and the camera automatically takes a picture that is laterally symmetrical over the center of the frame, Decorate, which can be used to add a frame around images, and Change Colors, with which users can adjust brightness and vividness or preserve only a specific color.

    • A welcome screen that changes each time the camera is turned on

      Each time the camera is turned on a different welcome screen is displayed.

    • Menu background and shutter sound that can be selected by the user

      The S31 offers multiple options for the background design displayed in menu screens, operational sounds, and shutter sounds. This allows users to customize the camera to suit their own personal preferences.

    • 8 filter effects for editing photos after they've been taken (Picture Play)

      After photos have been taken, users can enjoy viewing them with one or more of eight filter effects, including Toy Camera and Add a Fisheye Effect.

  4. Functions for enjoying photos with the entire family
    • Slide shows with background music and animation

      Images can be played back with background music and animation. Users can choose from three themes.

    • Exchange Messages

      Voice messages can be added to images. Enjoy communicating with family members by exchanging messages through a single image.

    • Function for creating photo albums

      Photo albums can be created and saved using the camera and photos taken with the camera. Users can choose from five photo album designs.

COOLPIX S5200 Primary Features

  1. A 6x optical zoom NIKKOR lens that covers the wide-angle 26 mm to 156 mm (equivalents in 35mm [135] format) range of focal lengths

    The slim body of the S5200 incorporates a 6x optical zoom NIKKOR lens, making the camera compact enough to be taken anywhere to capture a wide variety of scenes.

  2. Backside illumination CMOS sensor with an effective pixel count of 16.0-million pixels enables capture of beautiful pictures taken under dim lighting as with indoor shooting or when capturing night landscapes

    The S5200 is equipped with a backside illumination CMOS image sensor with an effective pixel count of 16.0-million pixels for beautiful, low-noise rendering of images captured under dim lighting at high sensitivities. The benefits of the sensor are most clear with snapshots taken in dimly lit situations such as indoors or when shooting night landscapes.

  3. Wi-Fi® compatibility that makes connecting with others more fun through easy communications with smart devices

    With built-in Wi-Fi®, the S5200 offers collaboration with smart devices such as smartphones and tablets for wireless data transfer. This allows users to transfer high-quality still images and movies recorded with the S5200 to their smart device, from which they can then be immediately uploaded to social networking sites and the like. Users can also use smart devices to zoom in or out and take pictures remotely, a convenient feature for group photos. What's more, smart device date and time data can be synchronized with the camera's.

    • *The Wireless Mobile Utility app must first be installed on the smart device (the app can be downloaded free of charge from the smart device's app store).
  4. 5 new Glamour Retouch effects for a total of 8

    In addition to the original three Glamour Retouch effects (Skin Softening, Small Face, Big Eyes), the following five effects are now also available. Brighten Faces, which lightens skin tones, Hide Eye Bags, which makes puffiness and shadows under eyes less visible, Whiten Eyes, which makes the whites of eyes appear whiter, Whiten Teeth, which makes teeth appear whiter, and Redden Cheeks, which applies a blush effect to the cheeks for a more vibrant appearance (orange, red, blue-pink and yellow-pink colors can be selected). With extensive eight types of effects, users can adjust images to match their shooting intent and create memorable portraits that bring out the expressions of the subjects.

  5. A wide variety of shooting functions for capturing smiling faces

    The camera automatically recognizes the moment a human subject smiles and then releases the shutter one or more times ("On" or "On (continuous)"; 5 shots recorded with "On (continuous)"). When the additional "On (BSS)" option is selected, the camera captures up to five shots and saves the one image that best captures the smile.

  • *Products, brand names and service names are trademarks or registered trademarks of their respective companies.
  • Specifications, design, product name and supplied accessories may differ by country or area. Specifications and equipment are subject to change without any notice or obligation on the part of the manufacture.

  • The information is current as of the date of publication. It is subject to change without notice.