Digital Compact Camera Nikon COOLPIX P7700

A new flagship model for the COOLPIX series equipped with a fast NIKKOR lens with maximum aperture of f/2–4 and a 1/1.7-in. backside illumination CMOS sensor

TOKYO - Nikon Corporation is pleased to announce the release of the P7700, a high-performance compact digital camera loaded with a number of functions that allow users to enjoy full-scale photography similar to that possible with a digital-SLR camera.

• *1At a setting of Continuous H with image size and quality settings of 12M/NORM (JPEG).
• *2The SB-910, SB-700, and SB-R200 can be used as remote flashes. When the SB-R200 is used, the attachment ring (SX-1) cannot be used; use of the speedlight stand (AS-20) is recommended.

COOLPIX P7700 Primary Features

1. Bright and fast NIKKOR zoom lens supporting 7.1x optical zoom for coverage of 28-mm to 200-mm focal lengths (equivalent in 35-mm [135] format) and maximum apertures of f/2–4

   This fast lens offers a maximum aperture of f/2 at the wide-angle position and f/4 at the telephoto position, and makes full use of its built-in vibration reduction function and the camera's noise reduction capabilities for superior, sharp image quality throughout the entire zoom range. In addition to enabling even better image quality with shooting in dark or dimly lit surroundings, this high-performance lens is equipped with a 7-blade iris diaphragm that ensures rounded blur characteristics that are more natural for more beautiful images. In addition, macro photography as close as approximately 2 cm is possible at the wide-angle position.

2. 1/1.7-inch backside illumination CMOS sensor with an effective pixel count of 12.2-million pixels

   The P7700 is equipped with a 1/1.7-inch backside illumination CMOS sensor with high-speed performance that supports technologies enabling automatic overlay of multiple images captured in rapid succession for less noise in photographs taken at high sensitivities. This same high-speed performance also enables continuous shooting at approximately 8 fps*.

   • *At a setting of Continuous H with image size and quality settings of 12M/NORM (JPEG)
3. Recording of full-HD movies with stereo sound and a new movie custom setting mode

   In addition to the increased picture quality and less noise with recording of dark or dimly lit scenes made possible by the camera's fast NIKKOR lens and backside illumination CMOS sensor, the P7700 is equipped with a new movie custom setting mode with which settings such as shutter speed, aperture, and ISO sensitivity can be manually specified to achieve the desired results.

4. Support for a variety of accessories for superior system expansion

   The P7700 supports Advanced Wireless Lighting, a part of the Nikon Creative Lighting System (CLS), which allows for the creative utilization of light to emphasize subjects and create more beautiful photos. Advanced Wireless Lighting enables control over master and remote flash units for more creative flash photography.
   In addition, the flash built into the P7700 is equipped with a commander mode function*¹, enabling remote control over a single remote Speedlight*² using the built-in flash rather than a clip-on Speedlight. The P7700 also boasts excellent system expansion with support for a number of other accessories, including the GPS Unit GP-1, which records position information with images, the Remote Cord MC-DC2, which makes releasing the shutter more convenient when the camera is mounted on a tripod, the new Lens Hood HN-CP17 with an integrated filter adapter for attaching filters without a separate adapter, and the 40.5mm screw-on filter 40.5 NC (all accessories mentioned here available separately).

   • *1The built-in flash emits low-level flashes used for wireless control over an optional remote Speedlight.
   • *2The SB-910, SB-700, and SB-R200 can be used as remote flashes. When the SB-R200 is used, the attachment ring (SX-1) cannot be used; use of the speedlight stand (AS-20) is recommended.
5. 3-inch vari-angle TFT LCD monitor with wide viewing angle

   The P7700 is equipped with a bright, ultra high-resolution LCD monitor with wide viewing angle that faithfully reproduces colors. It opens 0–180° to the left, and when opened, can be rotated 90° clockwise or 180° counter-clockwise for more convenient viewing with shooting from difficult angles.

6. Special effects that can be applied with shooting

   The P7700 offers a variety of special effects that can be enabled prior to shooting to achieve more varied and creative expression with recording of still images or movies. A total of ten special effects are available, including Cross Process, which creates images with unusual hues by converting a positive color image into a negative color image or vice versa, Zoom Exposure, which uses zoom to create dynamic pictures radiating out from the center, and Defocus During Exposure, which adjusts focus during exposure for a softening effect.

7. Designed for comfortable and natural operation

   The P7700 offers smooth operation with a lightweight, yet durable, magnesium alloy body, and a simple design with intuitive positioning of operational dials and buttons.

Additional Features and Functions

• High-speed response with a power-up time of approximately 0.9 s*¹,
• Four exposure modes (P, S, A, M) and three user settings (U1, U2, U3)
• Maximum ISO sensitivity setting of Hi 1 (ISO 6400 equivalent), and noise reduction filter
• A variety of auto bracketing functions that vary exposure or white balance over a series of exposures automatically captured in quick succession for subtle variations in image expression*² (exposure bracketing (Tv and Sv), white balance bracketing)
• Built-in neutral density (ND) filter that reduces the amount of light that passes through the lens, enabling a three-step decrease in shutter speed
• 19*³ scene modes, Scene Auto Selector mode with support for 9 scene modes
• Built-in lens-shift vibration reduction (VR) function
• Virtual horizon with two display options for visual confirmation that the camera is horizontally and vertically level

• *1Power-up time measured according to CIPA guidelines.
• *2The auto bracketing options available vary by shooting mode. [P] (programmed auto)/[A] (aperture-priority auto): Exposure (Tv) and white balance bracketing; [S] (shutter-priority auto): Exposure (Av) and white balance bracketing; [M] (manual): Exposure (Tv and Sv) and white balance bracketing
• *3Not including Scene Auto Selector mode.

• Specifications, design, product name and supplied accessories may differ by country or area. Specifications and equipment are subject to change without any notice or obligation on the part of the manufacturer.

• Imaging Products—lineup—Compact Digital Cameras—COOLPIX P7700