Nikon Middle East FZE Established and Looking Forward to Beginning Operations to Enhance Sales and Service in the Middle East, Africa, and Western and Southern Asia

Nikon Corporation (Makoto Kimura, President) is pleased to announce the establishment of Nikon Middle East FZE in Dubai, United Arab Emirates (UAE). This new sales subsidiary has been established to fortify sales of imaging products, beginning with digital cameras, as well as to enhance after-sales service in the Middle East, Africa, and Western and Southern Asia.
Operations are scheduled to commence in April of this year.

The economies of the Middle East, Africa, and Western and Southern Asia have shown tremendous growth in recent years, and the growth of the digital camera business is expected to continue in these regions. Until now, Nikon Hong Kong Ltd., Nikon's marketing base in Hong Kong, and Nikon Europe B.V., our marketing base in Europe, have handled the sales and service of Nikon products in these regions. However, this new subsidiary has been established with the goal of achieving full-scale operations that will strengthen our collaboration with current regional distributors and to cultivate new distributors based on expectations of further expansion of these markets.

We hope that by establishing this local subsidiary, we will be able to strengthen and expand our presence in these markets and to improve customer service with a system integrating all aspects of our business, from marketing to sales, customer support, and after-sales service. In addition, we believe that strategic marketing and effective advertising will lead to increased sales and greater permeation of the Nikon brand, further increasing Nikon's presence in these regions.

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