Worldwide launch of the Nikon COOLPIX "Capture more. Feel more." brand site on September 30

Integrated collaboration with photo sharing sites Flickr and social networking and microblogging service Twitter

TOKYO – Nikon Corporation is pleased to announce the worldwide launch of the Nikon COOLPIX "Capture more. Feel more." brand site, developed to increase the value of the COOLPIX brand of compact digital cameras, on September 30.

History of the COOLPIX series

The history of the COOLPIX series began in 1997 with the COOLPIX 100. The camera was slim enough to fit in a jacket pocket and was equipped with an innovative new PC card function that allowed the camera body itself to be connected directly to a computer for data transfer. Nikon has continued to lead the digital camera industry since then by developing and releasing models with revolutionary new features. The COOLPIX 900, released in 1998, offered a swivel design that allowed the lens portion to be rotated up to 270°. In 2005, Nikon released the COOLPIX 5900/7600/7900 with the revolutionary Face-priority AF (autofocus) function that automatically recognized faces with autofocusing and the COOLPIX P1, the world's first camera equipped with a wireless LAN communication function for transferring images over a wireless network. The COOLPIX S500, released in 2007, had the world's most compact body and also offered the fastest power-up and release time lag (at the time), and the COOLPIX S1000pj, released in 2009, was the world's first camera to be equipped with a compact projector.
With a total of 100 COOLPIX models released, Nikon continues its tradition of innovation in 2010 with the release of the COOLPIX S1100pj, the second COOLPIX camera to be equipped with a built-in projector, and the COOLPIX S5100 with a number of functions that enable the capture of beautiful nighttime shots. The COOLPIX brand continues to offer increases in basic camera performance as well as new and advanced digital technologies for new value and user benefits.

COOLPIX brand communication site overview

• Access (URL): http://coolpix.nikonmoments.com

Primary contents

1. Story

   The "Capture more. Feel more." world view is expressed through text and images. As a number of types of images are displayed, the COOLPIX world view is expressed in an intuitive manner. The use of shutter and power-up sounds and effects, as well as background music, allows visitors to the site to experience the COOLPIX world view through multiple senses.

2. Message

   "Capture more. Feel more." is expressed in a variety of forms. Visitors to the site can experience the "Capture more. Feel more." world view through a 90-second brand movie, as well as through "Snapshot by COOLPIX", a series of images expressing the special moments that occur every day.

3. COOLPIX Explorer

   The world's largest photo sharing site, Flickr, currently contains roughly 155,000,000 images captured by COOLPIX cameras. Of these, approximately 40,000,000 are available with 1. Attribution, 2. Attribution Share Alike or 3. Attribution No Derivatives Creative Commons licenses. The "Create more. Feel more." site will introduce approximately 40,000 of those that best express the brand's world view. With COOLPIX Explorer, these images are displayed in random order, with new images automatically displayed every minute. In addition, visitors to the site who have a Twitter account can use COOLPIX Explorer to experience a new form of communication through photos by tweeting favorite photos to their followers. These features will promote the "Capture more. Feel more." concept by exhibiting the special moments that occur so many times every day.

   
   "COOLPIX Explorer" Top Page

   
   Display Images of "COOLPIX Explorer"

Images and movies from the site contents mentioned above can also be viewed full screen on an iPad or iPhone.