Nikon Mexico S.A. de C.V. Established to Enhance Sales and Service in Fast-growing Mexican Market

Nikon Corporation (Michio Kariya, President, Chiyoda-ku Tokyo) is pleased to announce the establishment of Nikon Mexico S.A. de C.V. This new sales and service subsidiary has been launched to fortify sales of imaging products, beginning with digital cameras, and to enhance after-sales service in Mexico. Operations commenced in late September 2009.

Although Mexico is not insulated from the current global economic recession, it is one of the markets with greatest mid-term potential, predicted from its recent remarkable economic growth. As the household appliance and cellular telephone markets have already shown rapid expansion and the same rapid growth can also be seen in the personal computer market and internet usage, we expect the digital camera market to show similar expansion within the next few years. Up to now, our affiliate in the United States, Nikon Inc., has performed marketing and sales operations for the Mexican market, by making contracts with Mexican distributors. However, with the rapid expansion expected for this market, Nikon has established this new sales subsidiary to expand operations in this growing market.

Our primary goals in establishing this local affiliate are to strengthen and expand our presence in the Mexican market and to improve customer service with a system integrating all aspects of our business in Mexico, from marketing to sales, customer support, and after-sales service. In addition, we believe that strategic marketing and effective advertising will lead to increased sales and greater permeation of the Nikon brand, further increasing Nikon's presence in Mexico.

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