Nikon (Russia) LLC. Established to Enhance
Sales and Service in Fast-growing Russian Market

Nikon Corporation (Michio Kariya, President) is pleased to announce the establishment of Nikon (Russia) LLC. This new sales and service subsidiary has been launched to fortify sales of imaging products, beginning with digital cameras, and to enhance after-sales service in Russia. Operations commenced in July, 2008.

In response to Russia's recent remarkable economic growth and the greatest market potential predicted in Europe, companies from throughout the world are working to establish a presence in this positive market atmosphere. Home electronics and cellular telephone markets have already shown incredible expansion, and the same rapid growth can also be seen in the personal computer market. Following these trends, rapid expansion of the digital camera market is expected over the next few years. In 1997, Nikon established a liaison office in Russia to carry out market research and marketing activities. However, with the rapid expansion expected for this market, Nikon has determined that a local affiliate capable of full-scale sales and service operations is necessary to expand operations in this growing market. Therefore, we established this new sales subsidiary.

Our primary goals in establishing this local affiliate are to strengthen and expand our presence in the Russian market and to improve customer service with a system integrating all aspects of our business in Russia, from marketing to sales, customer support, and after-sales service. In addition, we believe that strategic marketing and effective advertising will lead to increased sales and greater permeation of the Nikon brand, further increasing Nikon's presence in Russia.

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