NIKON AUSTRALIA PTY LTD Established To Enhance Sales and Service in Australian Market

Nikon Corporation (Michio Kariya, President) is pleased to announce the establishment of NIKON AUSTRALIA PTY LTD, a wholly owned sales and service subsidiary, in Sydney, Australia. This new company has been launched to fortify sales of imaging products, beginning with digital cameras, and to enhance after-sales service in Australia. Operations will commence on November 1, 2006.

Sales of Nikon imaging products began in Australia in 1959 with distribution through Maxwell Photo Optics. Maxwell Optical Industries Pty. Ltd., has continued with sales and service of our products up to the present. In response to the continued digitization of imaging products, we have established this wholly owned sales subsidiary based on our determination that a stronger marketing, sales, and service presence is required to further expand our business in Australia.

Our primary goals in establishing this subsidiary are to strengthen and expand our presence in the Australian market and to improve customer service with a system integrating all aspects of our business in Australia, from marketing to sales, customer support, and after-sales service. In addition, we believe that strategic marketing and effective advertising will lead to increased sales and greater permeation of the Nikon brand, further increasing Nikon's presence in Australia.

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