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Nikon at the "Japan Design - Good Design Award 50 Years exhibition," held in Milan to celebrate the 50th anniversary of the Good Design Awards

April 4, 2006

Nikon is pleased to announce that it will be displaying products from April 5 through 10, 2006 at the Japan Design - Good Design Award 50 Years exhibition held in Milan, Italy.

This exhibition is sponsored by the Japan Industrial Design Promotion Organization to celebrate the 50th year since the founding of the Good Design Awards (G-Mark). 20 Japanese companies will demonstrate the history and potential of the designs of Japan that have led the world through innovation.

As one of the companies that have received Good Design Awards, Nikon will display a lineup including three concept camera models, the Nikon F which was created with the cooperation of the late graphic designer Yusaku Kamekura, the F6 and D2H SLR cameras featuring a red triangular motif suggested by industrial designer Giorgetto Giugiaro, the F3 SLR camera custom-made for NASA (National Aeronautics and Space Administration), binoculars, and eyeglass frames, all clearly epitomizing the three key words of Nikon design: Reliability, Innovation, and Elegance.

{Exhibition Articles}


Concept Model 1
A camera model with a swivel mechanism, one of Nikon's strong points.


Concept Model 2
A stylish model with audacious coloring.


Concept Model 3
A refined model designed with a shaved metal look.

  • Nikon F / Cut Model (recipient of the 1966 Good Design Award)
  • SLR Camera F6 (recipient of the 2005 Good Design Award)
  • Digital SLR Camera D2H (recipient of the 2004 Good Design Award)
  • Digital Camera COOLPIX SQ (recipient of the 2003 Good Design Award)
  • Digital Camera COOLPIX S5
  • Digital Camera COOLPIX P3, L3
  • NASA Camera F
  • NASA Camera F3
  • Magnesium Cast Camera Body
  • Binoculars V Line (recipient of the 1982 Good Design Award)
  • Binoculars 8x42 HG DCF (recipient of the 1998 Good Design Award)
  • Multisport Sunglasses (recipient of the 1990 Good Design Award)
  • Clasio Eyeglass Frames (recipient of the 2001 Good Design Award)

Detailed information on exhibition articles is available at the official website.

Exhibition Name Japan Design - Good Design Award 50 Years
Exhibition Period April 5 - 10, 2006
Location La Triennale di Milano
Sponsor Japan Industrial Design Promotion Organization (JIDPO)
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  • The information is current as of the date of publication. It is subject to change without notice.